In January 1900 Britain was at war again in the South Africa and Ogden’s re-deployed their 1897 Maxim gun advert, suitably updated and unsubtle in its promotion of the brand. The earlier ultra – realistic illustration is re-imagined in cartoon style, the gun created from a box of “Ogden’s Guinea -Golds” and its contents. Beside […]
Ogden’s “Guinea-Gold” – Maximizing the brand Read More »
As the reality of 20th century warfare engulfed civilian life, advertisers had to decide how best to deal with it. Most bit the bullet weaving wartime reality into their advertisements, but some chose to sidestep it.
A E Horne’s illustration reflects the reality of war as three Tommies snatch a moment of peace in a shared smoke, cigarettes and warfare inextricably linked, while the copywriter no doubt relished the clever word play.
The Smoke of Battle Read More »
Is the plump evening -suited chap, pipe firmly clamped, recalling his South African War service of the previous decade, his Officer Training Corps days at public school or reflecting on current events?
Stirring Memories revived Read More »