Naval manoeuvres
…to modern eyes the petticoated boy draped along the cigarette barrel of the cruiser while casually igniting it is incongruous to say the least and rather too active an involvement.
Cavander’s Culture Wars.
Cavander’s followed Ogden’s lead in employing the bayonet’s advertising thrust, albeit twenty-four years later – this time with accompanying rifle and a war well established.
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Ogden’s “Guinea-Gold” Cigarettes Boer War advertising campaign 1899 – 1901
Ogden’s military advertising campaigns of the Boer war launched in the Illustrated London News magazine (hereafter ILN) of 9 September 1899, a month before the official declaration on 11 October.
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Ogden’s “Guinea-Gold” – Maximizing the brand
In January 1900 Britain was at war in the Transvaal, and Ogden’s re-deployed their 1897 Maxim gun advert, suitably updated and unsubtle in its promotion of the brand.
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